New Balance Teams with HP, Superfeet to Create Customized Insoles

While additive manufacturing’s progress has been a little slower when it comes to consumer goods compared to other industries, companies like HP are proving its value for mass personalization of custom footwear. Its success has led New Balance to partner with HP and Superfeet, an insole specialist, to offer custom, 3D-printed insoles.

Superfeet Fiststation, powered by HP.

“Together with partners like Superfeet we are helping the world’s leading footwear companies take…


Source URL: New Balance Teams with HP, Superfeet to Create Customized Insoles

Source Website: Advance Engineering – Engineering.com

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