At this year’s show, which runs from 1 to 5 April, visitors will for the first time be handed little Bluetooth tags along with their badges as they pass through the entry gates. The tags support anonymous analysis of visitor flows on the exhibition grounds and at individual stands. This kind of analysis is particularly useful for companies operating large or medium-size showcases
Source URL: HANNOVER MESSE 2019 announces digital visitor-analysis service for exhibitors
Source Website: Factory Automation – Automation.com