Kia Has Officially Sold a Million Souls in the United States

The Kia Soul. (Image courtesy of PR Newswire.)

A Success Story
Kia was met with widespread skepticism when it first unveiled the design for its Soul crossover vehicle in 2009. In spite of the vehicle’s obvious utility, its appearance raised some eyebrows. Cars that buck prevailing body-style trends represent a risk for major manufacturers. Would this thing sell? One million Souls later, Kia has its answer.
Much of the Soul’s success is attributable to cultural factors, notably t…



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Source Website: Advance Engineering – Engineering.com
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