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Can Mass Customization Kill Mass Production?

Recently HP’s MultiJet Fusion printers to build custom insoles. Now, Superfeet has announced its first shoe brand partnership with Brooks, which could signal the beginning of true mass customization.
Together with Superfeet’s FitStation
powered by HP, Brooks will introduce a performance running shoe that’s based on an individual’s 3D foot scan, available via special order through select retail partners beginning June 2018.

Image courtesy of Brooks

“The a…

Source URL: Can Mass Customization Kill Mass Production?

Source Website: Advance Engineering – Engineering.com
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